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The University of Wisconsin brand aims to be intelligent, spirited, beautiful, friendly, Midwestern, comprehensive, big, challenging, and progressive. This 45 page website for the Gender and Women’s Studies Department reflects these values while following brand guidelines regarding logos, color, and website layout.
To conform to brand standards, the University website template was used and modified to suit the needs of the department. The website’s information architecture, the largest part of this project, was completely overhauled to provide more logical and audience-targeted information, simplified navigation, and increased visual interest.