GIN Interactive Systems (GIN) specializes in making custom websites and “GINsystems” for large organizations, primarily sororities. As the company approached the launch of it’s most recent version (GIN6), I worked with the creative and development teams to rebrand the website, app, and accompanying promotional materials. The information architecture was reordered to be more intuitive and user-centric. The new design caters to the service’s youthful and trendy audience, with friendly typography and bright color palette.

Note: ad done by GIN in-house.