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GIN Interactive Systems

GIN Interactive Systems (GIN) specializes in making custom websites and “GINsystems” for large organizations, primarily sororities. As the company approached the launch of it’s most recent version (GIN6), I worked with the creative and development teams to rebrand the website, app, and accompanying promotional materials. The information architecture was reordered to be more intuitive and user-centric. The new design caters to the service’s youthful and trendy audience, with friendly typography and bright color palette.

Note: ad done by GIN in-house.

  • Categories: Branding / Web