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33.8

“33.8” comes from the conversion factor from °C to °F. This name emphasizes the company’s non-traditional dedication to transparency and simplicity (qualities that target first time home-buyers, who are often nervous or skeptical about “traditional” A/C companies).

The logo and the mailer deliberately exclude information about it being an air conditioning company to avoid the negative connotations that A/C companies usually bring to mind, thereby increasing the chance that the receiver opens it instead of immediately throwing it away. The friendly but directive tone gives potential customers the information to make their own decisions and offers straightforward assistance to solve the problems that they can’t.

  • Categories: Branding / Copywriting / Print